The Häagen-Dazs brand has partnered with Pollinator.org, an organization dedicated to preserving the health of honey bees and native pollinators in the U.S. The two organizations will host an "Ice Cream Social on the Hill" in Washington, D.C. during National Pollinator Week June 22-28 to keep honey bees and America's hardworking and struggling beekeepers top-of-mind for legislators and decision makers.

Also during Pollinator Week, the brand is partnering with the Association of Zoos and Aquariums to provide educational materials and host a sampling event featuring Häagen-Dazs Vanilla Honey Bee ice cream at the Smithsonian Zoo in Washington, D.C., as well as in Dallas.

The Häagen-Dazs brand will also be spreading its wings in the fashion community as a sponsor of the A NEW HIVE art installation hosted by Earnest Sewn, taking place at Earnest Sewn's flagship store in New York City, July 2008. The installation will draw New York's attention to the plight of the honey bees via apiarian inspired sculpture, drawings, limited edition accessories, couture, curated antiques and live specimens. Häagen-Dazs ice cream will be sampling the new Häagen-Dazs Vanilla Honey Bee ice cream flavor and donating educational materials and bee-friendly flower seed packets to attendees and boutique patrons. Proceeds from the event will establish new beehives in New York City public gardens and support educational programs on the importance of bees and the art of beekeeping, as well as research to support sustainable beekeeping practices.

Häagen-Dazs ice cream is also a sponsor of "The Vanishing of the Bees," a work-in-progress documentary that takes an investigative look at the bee crisis. For more information about the documentary please visit www.vanishingbees.com/trailer.html.

"We've been overwhelmed with calls and emails in support of the HD loves HB program," said Häagen-Dazs brand director Katty Pien. "We knew honey bee health was important, and it's heartwarming to see how this program has touched a cord with so many people and organizations. These new partnerships have helped us continue to spread the word and educate thousands of people about the plight of the honey bee. Each of these organizations is doing great work in their own right and together we can really make a difference."

Häagen-Dazs Ice Cream Sets Goal to Distribute
One Million Bee-Friendly Flower Seeds

Honey bees in America are still in trouble. The Apiary Inspectors of America recently commissioned a survey of U.S. beekeepers to estimate colony losses across the country between September 2007 and 2008, and reported a 14 percent increase in total losses as compared to last year.

To maintain healthy environments for these important pollinators, the Häagen-Dazs brand is working with community groups throughout the U.S. to distribute one million bee-friendly flower seeds. To date, the Häagen-Dazs brand's million seeds initiative has distributed more than 350,000 seeds and empowered a number of communities to take action in the fight to save the honey bees. If you'd like to help the Häagen-Dazs brand reach its million seed goal, email or call Jon Bellinger at (312) 228-6894 or hdloveshb@gmail.com.

Consumers can do their part to help the honey bee population by doing the
following:

• Create a bee-friendly garden with plants that attract honey bees.
• Educate neighbors, schools and community groups about the severe situation the honey bees and our food supply are facing.
• Support beekeepers by purchasing locally produced honey.
• Reduce herbicide and pesticide use.
• Help researchers find a solution to CCD and other problems honey
  bees face by donating funds to leading universities like Penn State University and UC Davis.

For full details on how the Häagen-Dazs brand is helping honey bees and how you can take part, please visit www.helpthehoneybees.com.